Shift Happens...Debit Rewards up 45%...Credit Down 67%

CardTrak.com

Duringa recession... shift happens. New research shows membership in creditcard rewards programs is decreasing significantly while debit cardrewards programs are gaining popularity.

Also, most consumers are notwilling to pay a higher interest rate for rewards and those that do areonly willing to pay slightly more.

The study by First Data CompetitiveIntelligence found that the number of cardholders holding a rewardscredit card declined from 71% in 2008 to 67% this year, while thenumber of cardholders holding a rewards debit card jumped from 34% lastyear to 45% this year.

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