Tuesday, August 11, 2009

Shift Happens...Debit Rewards up 45%...Credit Down 67%

Credit Card News - Rewards Shift
CardTrak.com
Duringa recession... shift happens. New research shows membership in creditcard rewards programs is decreasing significantly while debit cardrewards programs are gaining popularity.

Also, most consumers are notwilling to pay a higher interest rate for rewards and those that do areonly willing to pay slightly more.

The study by First Data CompetitiveIntelligence found that the number of cardholders holding a rewardscredit card declined from 71% in 2008 to 67% this year, while thenumber of cardholders holding a rewards debit card jumped from 34% lastyear to 45% this year.

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